Makeup and Cosmetics: Cosmetic Companies

Following on from the last post, the next world known cosmetic company that I'll be talking about is Rimmel London.

Rimmel/Rimmel London was named after the man who started it all which was Eugéne Rimmel. Unlike Maybelline New York, the history of Rimmel London is much shorter. In 1834, Eugéne Rimmel, as a teenager, worked by his father's side at his perfumery, which is a place where they make and sell perfume. Throughout the years, he came to be an expert in perfume and cosmetics and by the age of 24 he was good enough to be known as a cosmetics guru. As a result, he opened up his own store in Regent Street, London. In his store he made perfume, He had two sons that he passed the shop onto when he died. They built up the business and made new products like mascara and more. But as time went on, and World War Two came and passed, the ownership of the company changed a good few times. In 1996, the fragrance company Coty. Inc took ownership of Rimmel and til this day is still the owner.

The headquarters of Rimmel London is set in London, England. The official slogan for Rimmel is 'Get the London Look' and it is unknown when this was created. Rimmel is UK's best selling cosmetic company at the moment. Rimmel products are made in a factory in the UK. Kate Moss was selected by Coty. Inc in 2001 as the spokeswoman of the company. Different faces of Rimmel London are Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki, Georgia May Jagger and Coco Rocha.

Rimmel's 5 best reviewed products include :

Rimmel Match Perfection Foundation
Rimmel Wake Me Up Concealer
Rimmel Kate Moss Lipsticks
Rimmel ScandalEYES Waterproof Kohl Eyeliners
Rimmel Stay Matte Long Lasting Pressed Translucent Powder

In the video above, youtuber Fleur De Force gives her opinion on what she thinks Rimmel's best and worst products are.

During the time of Kate Moss being the Rimmel London spokeswoman, there was controversy after negative pictures of her surfaced online. Although Kate Moss lost a lot of contracts during that time, Rimmel kept her as the spokeswoman. After a while, Georgia May Jagger began to work alongside Kate Moss in being the spokeswoman and they were both the face of advertisement for Rimmel together. But there was more controversy with their advertisement posters. Some were banned because of the use of fake eyelashes in the ads.